Client: FndMental Skateboards

Create the design for the FndMental team deck. These are specifically used by the FndMental team riders. We wanted to keep it basic and utilize a visually appealing pattern, such as checkers. The checkerboard design has a long history in skating, beginning with the classic Vans shoe.

Client: FndMental Skateboards

This was such an enjoyable deck for us to create. FndMental is a brand that raises awareness and provides assistance for people coping with a variety of mental health challenges. We wanted to use the power of typography to convey what life might be like at times. Life is like a roller coaster. There are turns, loops, ups and downs. Lettering from carnivals in the early 1900s came to mind, as did the use of strong, vibrant colors. The type depicts the ups and downs of life. The deck is vivid and loud, and it will undoubtedly stick out among the vast amount of decks at a skatepark.

Client: FndMental Skateboards

The collage decks are popular and a fan favorite. FndMental designs a new collage deck each season. This deck is bound to be a hit with its fresh images and colors that symbolize the transition from summer to fall.

Client: FndMental Skateboards

We wanted to design a skateboard deck that was inspired by pop art. It was great to experiment with different color contrasts and add repetition to their neuron logo. The colors are vivid and are sure to draw one's eye among the sea of boards on a skate rack.

Client: FndMental Skateboards

Role: Graphic Designer

Project: As the lead designer for the Collage 1.0 skateboard deck for Fndmental, a San Diego–based skateboard company that emphasizes mental health awareness, I conceptualized and created the graphic from start to finish. Drawing exclusively from imagery within Fndmental’s catalog, I designed a layered collage that visually represents the complexity of mental health and creative expression. This deck marked the beginning of Fndmental’s collage series and quickly became a standout release — selling out shortly after launch. As the sole designer on the project, I was responsible for the concept development, visual direction, and final execution, resulting in a design that resonated deeply with the brand’s community.

Client: RecUniversal

This unique skateboard deck was created specifically for the inaugural RecUniversal Skate Jam. Given the emphasis on mental health, we chose a battery to reflect how we can be fully charged at times and low at others. Our CEO’s favorite battery company as a child was Energizer (We all loved the bunny mascot), therefore we selected to emulate their brand look.

Client: FndMental skateboards

Created a secondary logo that will be used throughout FndMental Skateboards merchandise and marketing materials. They are a San Diego-based skateboard company. Their objective is to educate and raise awareness about mental health. All of their team riders have struggled with mental health issues at some point in their life. They're utilizing their platform to tell their tale of how skateboarding helped them get through difficult times.

SHRM Olympia

SHRM Olympia is Washington’s affiliate chapter of the Society for Human Resource Management (SHRM) and the Northwest Human Resource Management Association (NHRMA), serving human resource professionals in Thurston, Mason, Lewis, Grays Harbor, and Pacific Counties. They recently wished to revamp and modernize their current logo and identity. With new bright and brilliant colors, as well as more straightforward lines and shapes, the logo has been modernized.

Client: Mo Records

Mo Records is a premier record shop located in Liberty Station, San Diego. We have been responsible for shaping the store’s complete visual identity. From designing the logo to producing all marketing assets for in-store promotions and record events, we have built a cohesive and recognizable brand that reflects the shop’s vibrant personality and prime location. We also collaborate closely with the Liberty Station marketing team to properly distribute and display graphics throughout the property, ensuring consistent and effective brand visibility. Our work spans digital and print design, event branding, and promotional campaigns, helping position Mo Records as one of San Diego County’s top record destinations.

Client: Toyota Carlsbad

From 2017 to 2020, we designed a wide range of marketing materials for Toyota’s Southern California region, contributing to regional campaigns and promotional initiatives. Our work included creating billboards, digital and print graphics, photos, videos, and website content, all crafted to align with Toyota’s brand identity while connecting with the local market. We collaborated closely with regional marketing teams to develop clear, engaging visuals that supported campaign goals and strengthened brand presence across multiple platforms.

Client: Lexus Carlsbad

From 2017 to 2020, We created marketing campaigns and materials for Lexus’ Southern California region, supporting a variety of regional initiatives. We designed digital and print assets including promotional graphics, event collateral, social media content, and campaign visuals that highlighted the brand’s luxury identity while resonating with the SoCal market. Working closely with regional marketing teams and creative leads, our team maintained Lexus’ refined visual standards while bringing thoughtful, eye-catching design solutions to each campaign.

Client: Lexus Carlsbad and Lexus Escondido

We filmed, produced and edited a promotional marketing video for the new Lexus UX 200.

Client: Factory Finish

Our team led the development of the brand from the ground up. Creating the company’s branding, slogans, and all marketing assets, establishing a cohesive and recognizable visual identity. In addition to design and strategy, we captured the craftsmanship and personality of each restoration project for use across social media, the website, and promotional campaigns.

Client: Cricket Wireless

Our team worked with Cricket Wireless for some promotional campaings. We created promotional graphics, digital content, and print materials that aligned with their brand identity.

Client: Lowman CTC Grpahic Arts Program

BlackWhite Creative was commissioned to design the official logo for the art program at Lowman CTC, a school located in Los Angeles, CA. Starting entirely from the ground up, we developed a bold and colorful design that reflects the creativity and diversity of the program. The logo combines vibrant colors with dynamic typography to create a modern, energetic mark that resonates with students and staff alike.

Client: RecUniversal

BlackWhite Creative had the opportunity to develop the official logo for RecUniversal’s Run For Your Life Half Marathon Tour. From concept to execution, our team created the full brand identity, including event branding, merchandise design, and comprehensive marketing materials. The tour spanned 10 cities across 5 states, bringing a cohesive and energetic visual presence to every race.

Client: Toyota Carlsbad

In 2018, we designed a full-page print advertisement for Toyota Carlsbad that ran in The San Diego Union-Tribune, reaching hundreds of thousands of readers across San Diego County. The project required a clean, attention-grabbing layout that aligned with Toyota’s brand standards while maximizing impact in a large-format newspaper placement. From concept through final production, our team managed all aspects of the design, ensuring strong visual hierarchy, clear messaging, and print-ready execution for a high-visibility placement.

Client: Lexus Carlsbad and Lexus Escondido

We created a full-page advertisement for Lexus Carlsbad/Escondido that ran in The San Diego Union-Tribune, one of the region’s largest daily newspapers with a total weekly print and digital audience of over 859,000 readers. The ad delivered a design that met both client expectations and the newspaper’s advertising standards.